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La Fiera

Lafiera logo
Location
Veneto, Puglia & Abruzzo, Italy
Website
winesellersltd.com
Twitter
twitter.com/winesellersltd
Facebook
facebook.com/winesellersltd
Instagram
instagram.com/winesellersltd

The company was founded by Carlo Botter in 1928 as a small business selling local Veneto wines in barrels and demijohns. It took its first major step forward with the arrival of the second generation of the family. After the Second World War, brothers Arnaldo and Enzo began selling wine in bottles. They boosted the company’s presence on the Italian market and – most importantly – they began a constant process of expansion in other countries, which would become the company’s main source of income.

In the 1970s and 1980s, Botter was able to keep up with the growing international market and expand its range. Some of its Veneto wines were now made on the family land in Motta di Livenza, near Treviso. They were joined by other wines made in the main Italian wine regions, as well as the production and sales of grape juice.

The origins of the carousel come from medieval riding fairs in the north of Italy. These elaborate “equestrian ballets” took place in royal courts and featured lavishly decorated horses and highly skilled riders performing synchronzed formations. Popularity lead builders to replicate them by designing rotating platforms with mounted wooden horses for children to ride. The carousel has been the centerpiece of La Fiera, The Fair, for centuries.

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