Set among the towering Swiss Alps in the Zug region of Switzerland, the Etter family has been producing fruit-based spirits since 1823. Johann Baptist Etter started things off when he started distilling cherries into kirsch on his farm. The Etter business was formally founded in 1870, when Johann's son Paul made eau de vie production his main occupation and moved the company from his farm to a facility in the town of Zug. Fifth generation Gabriel Gallicker-Etter took over management of the company from Hans Etter in September 2013. Hans remains a constant presence at the distillery, however, imparting his wisdom and experience — particularly with regard to tasting and blending. Etter remained at its original location until 1980, when it moved across town to a modern production facility.

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