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Out on the streets, he learned to anticipate what his customers wanted: wines that delivered beyond expectation. It is this commitment to making unforgettable drinking experiences accessible to as many people as possible that defines the essence of Purple.\u003c/p\u003e\n\n\u003cp\u003eFounded by Derek in 2001, Purple Brands is a brand-led business, focused on growing wine brands – Avalon, Raeburn, Four Vines, Scattered Peaks – along with its burgeoning spirits portfolio – Benham’s Gin and Redwood Empire Whiskey. Purple also has a large footprint in custom and private label wines for major U.S. and International retailers and restaurants.\u003c/p\u003e\n\n\u003cp\u003ePurple Brands is based in the up-and-coming city of Petaluma, in west Sonoma County, with satellite wineries in American Canyon, Graton, and the Russian River Valley. Sustainability is a key facet of Purple’s operating principles. Over the past decade the company has made great strides in water and energy conservation and both the Graton and American Canyon wineries are certified sustainable by the California Sustainable Winegrowing Alliance. In 2015, Benham broke ground on a new distillery called Graton Distilling Company with plans to produce small lot, artisanal spirits. In early 2016 Graton Distillery launched their first spirit, Benham’s Sonoma Dry Gin. Soon thereafter the distillery added two new additional spirits to their portfolio: Benham’s Vodka and Redwood Empire Whiskey.\u003c/p\u003e\n","email":"","website":"http://purplebrands.com","facebook_id":"","twitter_id":"","instagram_id":"","logo_file_name":"PB_Logo.png","logo_content_type":"image/png","logo_file_size":17034,"logo_updated_at":"2020-04-10T14:05:33.865-04:00","phone":"707-829-6100","google_geocode_id":2057832,"supplier_company_category_key":"domestic_producer","annual_case_volume":null,"created_at":"2019-12-03T19:47:58.634-05:00","updated_at":"2026-03-23T16:39:31.339-04:00","logo_processing":false,"linkedin_url":null,"owner_type":"SupplierCompany","category":{"id":1,"key":"domestic_producer","name":"Domestic producer"},"public_url":"https://buyer.sevenfifty.com/sc/purplebrands","location":"617 2nd Street, Petaluma, CA, USA","location_url":"https://maps.google.com/?q=617+2nd+St,+Petaluma,+CA+94952,+USA\u0026ftid=0x8085b6ac569aba8b:0x1852918903f1d41c"}],"default_images":null,"products":null},{"id":9065,"name":"Brand profiles","header":null,"type":"brand_profiles","components":[{"brand_profiles":[{"name":"Avalon","description":"To a Life of Plenty\r\nCalifornia is the land of plenty. From vibrant cities, to splendid mountains, awe inspiring coastlines, and fertile vineyards. A place to invigorate the body and rejuvenate the spirit. To be with family and make new friends. A place to celebrate life’s rich bounty. Avalon wines are ideal for everyday drinking. As we craft Avalon, we meld ancient wine making techniques with modern technology. We combine thoughtful vineyard selection and intuitive wine making methods to create a selection of wines that are beautifully balanced and effortlessly enjoyable. Drink Avalon, to a life of plenty.\r\n\r\nAbout Avalon \r\nAvalon was established in 1991 and started out as a Cabernet based brand, over the years we’ve introduced a Red Blend, Chardonnay and Pinot Noir. 2019 has brought on a new era for Avalon, with a new, updated and eye-catching packaging, new appellations and improvements to our wine profile. Avalon also takes initiative to be as environmentally responsible and sustainable throughout our winemaking process. We do this by installing glycol, hot and cold water and compressed air storage tanks to reduce our energy load and sourcing the greenest materials that deliver high quality wine. We are passionate about wines perfect for sharing and designed both the style of the wine and look of the packaging to complement every occasion. Avalon looks great on any table, and there is a style of wine to pair with any dish. Whether throwing an intimate dinner party or a large soiree there is no better choice than Avalon wines.\r\n\r\nThe Everyday Essential\r\nAvalon wines are the perfect expression of nimble sourcing plus expert winemaking, equaling high quality, classic varietal wines at exceptional value. Bring Avalon wines to any social event; weddings, birthdays, holidays, or your favorite meal any day of the week. \r\n\r\n","logo_url":"https://s3.amazonaws.com/media.sevenfifty.com/producers_supplier_company_profiles/logos/medium/1515/Avalon_Logo_Stacked.png?1710543869","profile_url":"/b/avalon"},{"name":"Bex","description":"Crisp and Refreshing\r\n\r\nBEX Riesling offers the perfect balance of fruit and minerality. Medium-dry in style, BEX displays floral and citrus aromas followed by flavors of juicy white peach, apricot and Mandarin orange. BEX finishes with mineral and crisp citrus zest highlights. The Nahe Valley, pronounced Nah-heh, is 25 miles south of the Mosel Valley in southwest Germany. Nahe is known for its mild climate, moderate rainfall and diverse soils yielding Riesling with finesse, light spiciness and attractive mineral highlights.\r\n\r\nBEX Riesling is distributed nationwide. Whether it’s being served by the glass at your favorite restaurant, or it’s being sold by the case at your wine shop of choice – an incredible glass of Riesling is never far away. While we make every attempt to ensure accuracy, our data is updated quarterly and is subject to change.  Please check the establishment to make sure they have BEX available. If not, please request it.","logo_url":"https://s3.amazonaws.com/media.sevenfifty.com/producers_supplier_company_profiles/logos/medium/1519/BEX_logo.png?1575403252","profile_url":"/b/bex"},{"name":"Redwood Empire Whiskey","description":"Northern California is a unique place, one of the few in the world where Giant Redwood trees grow. A place of inspiration and renewal. A place that happens to be perfect for producing sublime whiskey. Aging barrels here allows for a slow and even extraction of flavor, producing a whiskey of exceptional balance and complexity. Taste what our Redwood Empire inspires. DRINK AMONG GIANTS.\r\n\r\n----------------------\r\n\r\nRedwood Roots\r\nThe famed \"Redwood Empire\" stretches from San Francisco to Humboldt Bay and on to the Oregon border. It is a rugged, sparsely populated area still dominated by forest, from the protected groves of Muir Woods to the massive forests of the Humboldt Redwoods. Nestled among this wooded wonderland is Redwood Empire Distilling in Graton, CA, where it's been making craft spirits in West County Sonoma since opening in 2014.\r\n\r\nSonoma Craft\r\nThe area North of San Francisco has of course become synonymous with quality wine and beer, but the region is currently hard at work in making its name within the spirits game as well. The same cool climate that helps grapes slowly ripen in the summer makes it a perfect place to produce outstanding whiskey. Aging barrels in Sonoma's moderate climate allows for a slow and even flavor extraction, creating exceptional balance and complexity. Our custom-built micro-column still allows the team to extract extra \"heads\" during distillation, yielding smooth tasting whiskeys. The small distilling team of four people, led by head distiller Jeff Duckhorn, is hands-on in every step of the production process, from distilling to blending. \r\n\r\nThe Lineup\r\nEach Redwood Empire whiskey is named for a specific and notable tree from the woods protected by our US National Parks System. All three whiskeys are select blends of aged whiskeys between three and 12 years and are showcased in striking new labels that feature quotes from John Muir.\r\n\r\nPlanting Ahead\r\nFor Derek and the rest of the team at Redwood Empire Distilling living and working among the redwoods has been a constant reminder of what trees do for the planet's environment. Accordingly, they have partnered with Trees for the Future (TFTF), a NGO responsible for planting over 170 million trees since 1989. TFTF trains farmers to plant and manage Forest Gardens that help them sustainably feed their families, raise their incomes and end deforestation. The cause resonates strongly with the character of Redwood Empire Whiskey, which led to the company announcing that for each bottle of Redwood Empire Whiskey purchased, TFTF will plant a tree.","logo_url":"https://s3.amazonaws.com/media.sevenfifty.com/producers_supplier_company_profiles/logos/medium/1549/RWE_Logo_Full.png?1640211027","profile_url":"/b/redwood-empire-whiskey"},{"name":"Scattered Peaks","description":"There’s Power in Place. \r\nFrom Napa’s patchwork of peaks, to the parched earth and dry heat of Paso Robles, we wander, pursuing perfection – pursuing the next great wine. \r\n","logo_url":"https://s3.amazonaws.com/media.sevenfifty.com/producers_supplier_company_profiles/logos/medium/1516/SP_logo_woodcut_full.png?1575402590","profile_url":"/b/scattered-peaks"}]}],"default_images":null,"products":null},{"type":"footer","social_media":{"website":"http://purplebrands.com","linkedin_url":null}}],"portfolio_path":"/search?all_vendors=true\u0026searched_from=marketplace-storefronts\u0026supplier_company_profile=178","possible_buyer_relationship":false,"account_already_confirmed":false,"owner_is_vendor":false,"completed_account_application":false,"account_applications_disabled_and_does_not_use_ians":false,"account_application_cta_json":{"uses_ians":false,"aa_cta_image":"//d2510cgyzu7yiu.cloudfront.net/assets/handshake-icon-e68f660499699ba5f3ca2d74a340d7893143a3b9e77251b33cbbf98c1ef840da.png","aa_modal_application_image":"//d2510cgyzu7yiu.cloudfront.net/assets/application-97279b6cb9ea1f19e20304ddcb59e180f4ad6004248a47ac9caf34c945c1803b.png","aa_modal_success_image":"//d2510cgyzu7yiu.cloudfront.net/assets/check-e1b7bd2cd2f57032eeb99927f927087e46de9e91a74e54b7074c945e541c3cf7.png","aa_cta_link":"","find_account_number_link":null},"in_zone":null,"social_media":{"website":"http://purplebrands.com","linkedin_url":null},"marketing_hub_id":4359,"owner_edit_path":"https://www.sevenfifty.com/profile/edit","producers_index_path":"https://www.sevenfifty.com/producers_supplier_companies","supplier_hub":null,"default_image_urls":{"single_component_component_collection":"//d2510cgyzu7yiu.cloudfront.net/assets/marketing_hubs/banner_4-adfdef1555d4ec72b875bc3ac294e9b9f65a19cda35a0503c20c813897292347.jpg","product_list":["//d2510cgyzu7yiu.cloudfront.net/assets/marketing_hubs/product_list_product_0-52c29517beac094bd171990854d5a49991d7ecee4f3d3dcad8118fccb78e6d88.png","//d2510cgyzu7yiu.cloudfront.net/assets/marketing_hubs/product_list_product_1-9b7d5620230e6debea017c1899533fabde759a0af357c9b9dd657f4e139d27a7.png","//d2510cgyzu7yiu.cloudfront.net/assets/marketing_hubs/product_list_product_2-0e70992c8bb368a910a96e692a45551a398d3f0ac4d8f95f95013c52a47f30a0.png","//d2510cgyzu7yiu.cloudfront.net/assets/marketing_hubs/product_list_product_3-5ddf40688f0a05f64cbb13a4843a50a54e0499ca181b8374be9826113d946512.png"],"multi_component_component_collection":["//d2510cgyzu7yiu.cloudfront.net/assets/marketing_hubs/featured_lists_component_0-de43c0e61e8fba0dc97352a9fdfeb4c7dc49bd5d538207bb8cd208cf4f3d446b.png","//d2510cgyzu7yiu.cloudfront.net/assets/marketing_hubs/featured_lists_component_1-d38677792d627c281b68bcbc9e4b603104cc67ef77d345601dd0e9051f3eecbf.png","//d2510cgyzu7yiu.cloudfront.net/assets/marketing_hubs/featured_lists_component_2-e72d7faac569b5c8a1396b0adc5d98332e80e45202a919e2149ec397241cda34.png","//d2510cgyzu7yiu.cloudfront.net/assets/marketing_hubs/featured_lists_component_3-2b1f0d22042e812733b4302daf8deaeb690b8184045bfb58de78d92731aad9fa.png"]},"template_name_map":{"cta":"Call to action","text_and_left_image":"Text and left image","text_and_right_image":"Text and right image","header_and_text":"Header and text","product_list":"Product list","banner":"Banner","featured_lists":"Featured lists"},"display_add_to_cart_widget":null,"flash_hash":{"alert":null,"notice":null,"success":null},"global_marketing_hub_url":null,"current_market_name":null,"existing_markets_marketing_hubs":[{"marketing_hub_id":4359,"name":"Global Site","url":"https://buyer.sevenfifty.com/marketing_hubs/4359","zones":[]}],"available_marketing_hub_zones":null,"share_url_path":"/sc/purplebrands","can_manage_markets":false,"update_path":"/sc/purplebrands/about","home_page_name":"Home","new_page_name":"New Page","edit_help_button_url":"https://support.provi.com/s/","vendor_contacts":[],"buyer_vendor_edit_path":null}