Buyer Signup
Not a buyer? Contact us.
SevenFifty is now Provi in
AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, ON, OR, PA, QC, RI, SC, SD, TN, TX, UT, VA, VI, VT, WA, WI, WV, and WY.
Visit provi.com to continue with signup.
Sign up for Provi
Grassroots Wine Wholesalers LLC accepts the SevenFifty account application. Sign in to retrieve your credit profile or get started below. Submitting your first application takes less than 10 minutes, and we'll store your information for the next one.
SevenFifty is connecting the beverage alcohol industry with a simple and powerful platform that helps distributors and buyers interact. SevenFifty provides instant access to the complete portfolios of leading distributors. Discover new products on your time with the most powerful and efficient online search tool in the industry. Learn more about SevenFifty; getting started is free.
Already have an account? Log in here.
About the company
My wife, Nicki, and I came up with the name Grassroots for a Southern-themed restaurant idea we had in Sandpoint, Idaho. The restaurant never happened, but a few years later, we did open up Riverside Wine and Spirits in Chattanooga, Tennessee. Riverside quickly became the place for wine in Chattanooga, and after we sold our half to our partner in 2003, Nicki and I used our wine connections from the store to start Grassroots Wholesale and Imports in Birmingham, Alabama. A year later we opened another branch in South Carolina. As it happens, Grassroots is a great name for our wine company and embodies a lot of what we do. By and large, our portfolio is filled with farmer-produced wine, from our most expensive Grower Champagnes to our everyday house wines. If our wines are not estate produced, then they are usually made by a former farmer, or vineyard manager. Our bumper sticker motto is: “Farms, not Factories” or “Tractors, not Tankers” Our portfolio is filled with small, family-owned producers that over-deliver in value at every price point. Likewise, most of our customers are small, family-owned restaurants and stores who appreciate the value of supporting locally owned businesses and want to bring their customers the highest quality wines available. Today, the Grassroots family employs more than 30 people in Alabama and South Carolina. We happily support more than 30 charitable events in our states. We are extremely proud of our people, our products, and our communities.